About us

A quick journey across the length and breadth of India would potray diverse cultural and traditional outfits, all full of intricate designs and patterns. From southern Kanjeevaram Sarees to phulkari dupattas in Punjab and vibrant colors of chaniya choli in Gujarat to mekhela and baluchari saree in the east, one can see a celebration of India’s rich heritage and timeless beauty in these region-specific ensembles. But what if you do not have cover these lengths and breadths to enjoy the exquisite designs of India?

Designs of India brings to you a beautiful blend of traditional textiles with focus on moti-work, zardusi, chid work, kashida, thread work, sequence, mirror work etc which are amongst the “richness your wardrobe requires”.

“Designs of India” (hereinafter referred to as “DOI”) is a sole proprietorship created by Mrs Neha Kothari, with a vision that every person has a right to don the perfect traditional outfit as per the occasion. Hence, DOI aims at providing easy access to affordable luxury and rich India traditional clothing via this platform to its customers.

With this online platform, we also aim to change the definition of a traditional outfit by compiling aesthetic and vibrant Indian shades with diverse fabrics and exquisite patters and motifs inspired from every nook and corner of India. Hence, here we bring you the perfect traditional fashion inspired from Indian roots to enhance your wardrobe.